Saga

From UIE

For the realfootball fan, seeing a live game at the stadium can be very unsatisfying.Today's mega-stadiums make it difficult to see or hear much of what's happeningon the field. Fans miss out on the detailed commentary and nuanced informationthat live television provides. They don't get the benefits of replays or seethe specifics of the technical moments.

——对橄榄球迷来说，在体育馆观看现场比赛并不那么令人满意。如今巨大的体育场馆使得看到或者听到场地中发生的事情变得十分困难。球迷们经常会忽略现场屏幕上显示的细节评论和信息。他们无法享受到精彩重现带给人的兴奋感。

The NFL knows this is a problem and has partnered with a New York company called Fanvision Entertainment to introduce a solution. Fanvision sells or rents fans a handheld device that's slightly larger than a standard mobile phone with a slew of features aimed at the devoted football fan.

——NFL了解这样的这样的问题后，与Fanvision Entertainment合作，创造了一个解决方案。F给予球迷一种移动设备，这种设备比手机稍大，专门为热情的球迷所设计。

The device provides instant replays, player stats, coach-to-quarterback conversations (ona 15-second delay) and even the coach's locker room speech. All this only happens on these special devices within the confines of the stadium.

——这个设备提供即时的重放，球员数据，教练指导等等信息。所有这些只会发生在体育场中，也只会发生在这个设备上。

To accommodate a system like this, stadiums are wiring up. Gillette Stadium in Foxboro, MA, home of the New England Patriots, has put in 300 wifi hotspots and snaked thousands of feet of networking cable in the stadium. Fans can now participate in the game through their portable devices, along with just being there.

——为了提供这样的系统，体育馆需要接通网络。Gillette Stadium放置了300个wifi热点和几千尺的网络电缆。现在，球迷们可以通过移动设备来加入比赛了。

Changing the TrainExperience

The NFL football stadium isn't the only sport that is looking at these portable screen experiences. We walk around with hyper connected super computers in our pockets and purses. This makes it easy to rethink the experiences that everyone can have.

——NFL并不是唯一在关注于移动屏体验的运动。我们现在把超链接的超级电脑放到了口袋和钱包之中。这让我们能轻易地畅想每个人都能拥有的体验。

Imagine being in a foreign city, trying to get across town to catch a train. Not knowing where you are, relative to the train station. Getting to the station and having trouble find your way to the train. Interpreting the schedule to ensure you're on the right train at the right time. Knowing what your food options are before you get onboard.

——想象一下，身处一个外国城市之中，想要通过火车去另外一个城镇。但是你不知道你身处何处，不知道如何去火车站。到了火车站又在找到需要乘坐的火车上碰到麻烦。翻译自己的日程来确认自己在正确的时间登上了正确的列车。在上车之前了解你可以选择的食物。

What could we do with that hyper connected super computer in our pocket? We could start to design an experience that puts us at ease and helps us navigate the world.

——伴随着口袋里的超级电脑，我们能做什么呢？我们能去设计一个让自己更轻松的体验，并帮助我们在这个世界中旅行。

We could start simply, by giving simple direction and time estimates on when you'll arrive at the train station, whether you take a cab, walk, or other local transportation options. This is easy to do with today's technology.

——开始很简单，只需要简单的给出方向和何时能到达车站的时间估计，到底是乘坐出租车，步行，抑或乘坐其他交通工具。对于今天的科技来说，这很容易办到。

On the same screen, we could have the information about the train we hope to catch. If it looks like we may have trouble making it to the station in time, we could give information about other routes to get to our destination city.

——在同一个屏幕上，我们可以获得我们想要搭乘的火车的信息。如果我们无法及时到达车站，我们也能获得其他到达目的地的路径。

When we arrive at the station, the screen could change once again. Now it might present a countdown to the departure of our train. It could give us routes to find the nearest restrooms or the food we like. (If we want to get super advanced, we could order our food while we were on our way to the station, pay for it electronically, and pick it up once we arrive at the station.)

——当我们到达车站时，屏幕会再一次改变。现在它会呈现火车出发的倒计时。它会告诉我们怎么到达最近的休息室，或者怎么找到我们喜欢的食物。（如果我们想变得更超前，我们能够在我们去车站的路上就预定食物，完成电子支付，然后当我们一到车站的时候就能获得我们预定的食物。）

As our departure time nears, the screen could change once more to tell us how to get from where we are in the station to the track. This could also indicate where the class of car we've purchased lives (Is it the close end or do we have to walk down the train a bit?) and even where we'll most likely find the empty seats.

——当我们出发的时间临近的时候，屏幕会再次改变，来告诉我们怎么从我们所在的地方到达登车的地方。同时它还能指出我们应该去哪个车厢，甚至在哪里我们能找到空座位。

As we're seated on the train, our screen can produce our electronic ticket for the conductor and list the services on the train, like the cafe car. A display with the map of our progress and the time to our stop will also be helpful as the trip proceeds.

——当我们坐在车上的时候，我们的屏幕能向售票员展示我们的电子车票，并且罗列出车上有的服务，比如喝个咖啡什么的。当然，展示我们旅程的地图和到达终点的时间对于旅程也会很有帮助。

Innovating withAwareness

The train-catching scenario above takes the Fanvision idea a step further. It adds an awareness of context.

——上面这个关于火车的故事让Fanvision的想法又向前走了一步。它加入了对于周围环境的认知。

Fanvision, while a nifty idea, only is aware that the game is going on. The changes in information are a broadcast model.

——Fanvision，虽然是一个很有趣的想法，但是它只认知到比赛的进行。信息的改变在一种广播的形式下进行。

But in the train scenario, we see an awareness to the user's position, their travel goals, and their food needs. This advanced view of awareness creates a better experience,but requires a more advanced approach to design.

——但是在火车的故事中，我们看到了一种对于用户所处位置，旅行目标和食物需求的认知。这种更先进的认知创造了更好的体验，但是需要更先进的设计方法。

All of the individual pieces are available today. The mapping and routing applications are freely available (though companies like Apple have discovered they aren't as simple to implement as they appear). Schedule applications have been around for decades. Restaurant reviews and “find the nearest restroom” functionality is easy to find.

——如今，所有的单块碎片都能找到了。导航的应用到处可见（虽然苹果公司发现他们并不像他们看上去那么简单）。计划型的应用也已经出现了几十年。寻找最近餐厅和餐厅点评也很容易找到。

Individually, these are pretty simple applications. However, it's their combination thatmakes them innovative.

——单独来看，这些应用都是如此简单。但是，他们的融合让他们显得创新。

Already Here: The Apple Store App

Apple has taken this idea of awareness and built it into a wonderful store application for their IOS devices. Customers can, from anywhere in the store, summon a salesman, schedule a Genius Bar appointment, or even purchase the product they are holding by scanning it and charging the card associated with their Apple ID.

——苹果公司已经利用了这种认知的想法，并把它应用到了IOS设备上的购物应用中。在商店的任何地方，用户可以召唤销售人员，计划约会，甚至通过扫描和充值来购买商品。

Again, the individual elements of the application aren't particularly new or novel. Butthe combination of these elements have started a revolution in retail. Pretty soon, we'll see these types of applications for every retail environment.(Retailers call this type of thinking “Cross-channel design.” However, I like context-aware because that reinforces the idea we should be paying attention to the users' context.)

——我们会再次看到，应用中的单独的元素都没什么创新。但是这些元素的混合在零售中展开了一种革命。很快，我们会在每个零售店中看到这样的应用。（零售商称这种思考方式为“跨渠道设计”但是，我喜欢叫它环境认知，因为它再次强调了我们应该要关注用户所处环境的想法。）

Infusing Contextinto The Design Process

We've never really designed for context before. Sure, we could tell if the user was logged in or if they had established an account with us. But those were not really the users' current context. They only deal with system states.

——我们还从未针对周围环境做过设计。当然，我们能说用户登陆了，或者建立了一个账号。但是这些不是用户当下所处的环境。他们仅仅是在系统中的状态。

Real context aware applications are combining several features together, based on what we're trying to do and how far along we've gotten. They take full advantage of allcapabilities of the technologies we're carrying. And they adapt to what's most important right now.

——真正的环境认知应用需要包含几个特点，这些特点基于我们想要做什么和我们完成了多少。他们充分利用了我们所携带的科技的力量。他们能适应于当下最重要的事物。

Existing design processes don't work for this. What would be a static wireframe can't handle the dynamic updating of the displays. Knowing how the visual design needs to adapt to the changing needs of the user is not something we've thought about before.

——现存的设计方式无法为此工作。就如同静态的框架图无法处理动态更新的显示器。认识到视觉设计需要去适应用户不断变化的需求，是一件从所未有的事情。

This process starts with mapping out the current experience. If we watched people traveling to board the train, we can discover what they need and when they need it. Wecan see where the context break points occur, where information needs to shift in the application.

——这个过程从展现出当下的体验开始。如果我们观察乘坐火车旅行的人，我们就能发现他们需要什么和他们何时需要这些。我们能看到环境的变化点何时出现，应用中的信息应该在何处发生变化。

Designing for situational awareness will become the norm. Right now, it's still a burgeoning frontier. And like all frontiers, it's all about experimenting and seeing what works. The teams that are most comfortable with working in fluid conditions are the ones who will see the biggest advantage.

——出于环境认识的设计将会变成准则。现在它还只是一个迅速增长的前沿概念。如同所有的前沿一样，它完全关注于体验和什么是有效的。在不断变化的情况下工作的团队应该是最能意识到其优势的人吧

Review:

UIE的作者还真是无比喜欢火车啊。

环境设计对于设计师来说是一个更加巨大的工程。我们在做用户体验的时候总是假设用户处在一个单一环境中，而随着移动设备的普及和比重加大，设计或许不得不考虑到环境的变化和用户需求的变化。

之前学习的experience map是个宏大的工程，但是总有疑惑，它的最大价值在哪里。或许看完这篇文章之后，让我又有了一种新的认识吧。

用户的体验地图或许就是整合应用的依据。如果说之前的应用是在为单独的Task而设计的话，那么或许之后的应用就真的是为了某类用户的某一系列行为在设计了。

或许有一天，我们拿出iphone的时候，上面不会再有那么多的APP，而会有一个APP自动启动那些individual fragments，当然，总是在你最需要他们的时候。

—————————————————————————————

或许一直忽略了环境的重要性。

一个社区的环境决定了会产生什么样的内容

环境来自于开发者的预设，也来自于用户本身

即使功能存在，也不代表所有人都会使用

或许下面应该想想的就是在Lofter这样的环境下

我到底想做什么事情吧...